How TikTok post saved a Shoreditch shoe shop

A shop in Shoreditch that was on the brink of closure has managed to be saved after it went viral on TikTok.

Owner Rachid Lazraq of The Rich Collection Bella Italia said it was very hard to keep his shop open after more than 30 years due to falling trade.

However, after a French tourist posted his shoes and bag collections on TikTok, endless customers keep coming in, saving his shop from closure.