Is it too soon to think about your child's career at five?
BBCIn a state-of-the-art facility in rural Berkshire a group of five and six-year-olds, wearing matching branded overalls, are designing their own electric cars with Lego bricks.
It is part of a practical workshop organised by BMW in the hope it will bring engineering to life and spark an interest in the industry.
Research done by the company showed 78% of parents believe AI will significantly change the jobs available to children while 49% do not know what skills they will need to succeed.
BMW says "five is the new 15" and parents should be thinking about their children's future careers earlier than ever before.
"There's sort of a joke that this generation all want to be YouTube influencers but that's what they can see," said author and researcher Christine Armstrong.
"Because of all the headlines about AI and jobs changing or maybe even disappearing, parents are thinking much younger.
"I think that those AI pressures are moving the conversation earlier for people."
She added: "Children are fascinated. They know what they're interested in and if you can give them experience or see something they want to do, they can get really excited about it."
During the activity day, held at the BMW academy near Mortimer Common, outside Reading, the primary school children designed their own cars as well as identifying different parts of a car as part of a checklist treasure hunt-style game.
The company currently has just under 500 apprentices and employs about 9,000 people in the UK.
Sam Jarvis, HR director for BMW Group UK, said: "There's so much change with technology in the jobs market that those parents are really interested in starting them young. Five is the new 15.
"Here we're just getting them to experience a little bit of creativity, understand how in this workshop environment they can start to design and build their own car.
"We can't say what the future skills of 2036 are going to look like but what we do know is that creativity, problem solving, communication and the ability to work together as a society are still going to be really important."
