Who is David Sullivan - football boss, 'king of porn' and alleged sexual predator?

Billy KenberInvestigations correspondent
News imageBBC David Sullivan wears a black suit while sitting on a desk in his home in 2003. BBC
Adult magazines, films and telephone chat lines helped build Sullivan's fortune

The former West Ham joint chairman David Sullivan once described himself as a "collector of women, like some people collect stamps".

"I can have up to three a day but some days I don't have any - it depends how I feel and what else is happening," he told a newspaper interviewer in 1989. "I have a desire to make love to most women."

The billionaire businessman made a fortune from selling sex in the pre-internet world of adult magazines, films, telephone chat lines and newspapers filled with topless glamour models and teenage girls who had just turned 16.

Known as the "king of porn" by some in the industry, the 77-year-old is one of the country's richest men, overseeing a media, property and publishing empire from an office in his 14-bedroom Essex mansion.

Now, an investigation by BBC Panorama and the Times has revealed allegations of sexually exploitative and predatory behaviour going back decades.

Sullivan denies all the allegations, calling them factually incorrect and entirely false. In a statement issued on Saturday, he also criticised the BBC's "fundamentally unfair" investigation.

As he faces accusations of abusing his position of power, how did he rise to such wealth and influence?

'Purveyors of filth'

Sullivan is best known for his role at West Ham, which he took over with his business partners in 2010.

He was on the pitch when the team lifted the Uefa Conference League trophy in Prague in 2023, wearing a claret blazer and club tie, and has been a regular sight in the directors' box during matches at the London Stadium.

Although he has resigned as joint chairman, he remains the Championship club's largest single shareholder with a 38.8% stake in the business.

News imageGetty Images Man in a claret-coloured blazer, and claret and blue tie, stands with both his thumbs pointing up. The background is blurred. Getty Images
David Sullivan pictured at the end of West Ham's victorious Uefa Europa Conference League final in 2023

Born in Cardiff in 1949 to a Royal Air Force officer and his wife, Sullivan first found a taste for business selling football programmes.

After a degree in economics at Queen Mary University, London, he became an advertising executive, selling pet food and hand-rolled tobacco.

But in the early 1970s, unhappy on £30-a-week wages, Sullivan and a university friend began selling topless photos of female models, running the business from a warehouse in Forest Gate, east London.

The mail-order enterprise quickly took off and the pair expanded into selling pornographic magazines and books on sexual techniques.

Soon they were being branded by the News of the World as "Britain's newest purveyors of filth" - a moniker Sullivan claimed "made my mother cry".

Their success caught the attention of the authorities and in 1973 Sullivan and his business partner, both in their early twenties, were charged with conspiring to publish and post obscene materials.

They were each fined £50 after pleading guilty at the Old Bailey.

‘We just put a bit of fun into people’s lives’: David Sullivan defends his adult magazines in a 1982 interview

His business partner decided to leave the industry but Sullivan was undeterred. In the years that followed, his porn empire grew rapidly as he pushed the boundaries of what was then considered acceptable content.

By the late 1970s, he was selling more than a million copies of increasingly explicit porn magazines a month, and using the publications to advertise the sex toys and pornographic films he also sold.

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He opened a chain of sex shops across the country and branched out into producing his own adult films. Several starred his girlfriend, Mary Millington, a glamour model-turned-pornographic actress who was married to another man and who took her own life at the age of 33.

Sullivan later claimed he "created the image of Mary Millington - I was like the Simon Cowell of the sex industry".

Launching a new newspaper

By the start of the 1980s, the News of the World reported that Sullivan was worth an estimated £10m, with more than 100 sex shops, several race horses and a plush home in Chigwell.

Allegations about his abuse of power were reported by the Sunday newspaper as early as 1981. The paper had received a complaint from a woman who said she was rejected from a job working for Sullivan after she refused to sleep with him.

News imageA clipping from the News of the World in 1981, with the headline: "Come to bed if you're seeing a job", below a sub-heading which says "Millionaire porn king's amazing offer to girls who call at his home". It is accompanied by a black and white photo of a younger David Sullivan standing in front of some equipment, which is possibly a film camera.
Allegations about Sullivan's abuse of power were reported by the News of the World as early as 1981

One of the paper's reporters, Tina Dalgleish, responded to an advert for "promotional entertainment work". She reported that Sullivan told her she would have to have sex as part of the job and that he needed to "judge her performance". He asked her to come upstairs and strip to her underwear, she wrote, adding that she had done so, but had then got dressed and left.

In 1982 he was convicted of profiting from massage parlours in London where men were paying for sex. He spent 71 days behind bars after his nine-month sentence was reduced on appeal.

After his stint in prison, Sullivan's attention turned to more mainstream publishing.

News imageA middle-aged man looks ahead at the camera. He is wearing a white shirt and is holding a telephone receiver to his right ear.
Sullivan launched the Sunday Sport and Daily Sport in the 1980s and 1990s

In 1986 he launched the Sunday Sport, a mixture of bizarre, lurid and salacious stories with a steady diet of topless glamour models on many pages. It was a rapid success and a few years later the Daily Sport followed.

The newspapers ran a feature called "Countdown to 16" where readers were teased with photos of partially clothed schoolgirls. Then, with much fanfare, the girls' 16th birthdays were announced with the publication of topless photos.

At the time, 16 was the minimum age someone could legally appear topless. It was raised to 18 in 2004.

Tony Livesey, a former editor-in-chief of the Sport newspapers who is now a presenter on BBC Radio 5 Live, claimed in his book about the papers that he and Sullivan had invented the feature. He now denies this, telling the BBC it was "categorically" not his idea and that large parts of his book were fictionalised to make it appear that he "was at the centre of all stories".

The house that porn built

In the early 1990s, Sullivan moved into Birch Hall, a sweeping home set in 12 acres of land near Theydon Bois which he spent £7.5m building. It has its own bowling alley and two swimming pools.

A few years later, in his late 40s, he fathered two children, David Junior and Jack, with his then-girlfriend Emma Benton-Hughes, a porn film actress and director.

David Sullivan was asked in 2000 what made him, by his own definition, a ‘moral man’

By then he had moved into football ownership, buying Birmingham City in 1993 with David and Ralph Gold, who owned the Ann Summers chain of sex toys and lingerie shops.

Baroness Karren Brady, then aged 23, who had been working in marketing on the Sport newspapers, was installed as managing director. She is now a member of the House of Lords and a television personality, appearing as an aide to Lord Sugar on BBC One's The Apprentice.

Brady has long worked closely with Sullivan, most recently as vice-chair of West Ham, which the businessman took over with the Gold brothers in 2010.

They have faced protests from West Ham fans over the perceived lack of spending and poor on-pitch performances.

In April, Brady left the club, standing down as vice-chair with five matches of the Premier League season remaining and West Ham locked in a relegation battle. They were eventually relegated.

News imageGetty Images Karren Brady, wearing a red dress and and David Sullivan, wearing a black suit and bow tie, pose for a picture at a function in 1993.Getty Images
Sullivan made Karren Brady managing director of Birmingham City in 1993

Sullivan has also been linked to a man named by a judge as the head of an organised crime network implicated in extreme violence and fraud.

In 2014, it was reported that he had loaned David Hunt £1m, after a failed libel action against the Sunday Times left the crime boss with an £800,000 legal bill.

At the time, Sullivan's spokesman said the deal was a "normal commercial loan secured at a normal commercial rate".

  • Do you have information relevant to our investigation? Get in touch at sullivaninvestigation@bbc.co.uk