Episode details

World Service,05 Aug 2026,17 mins
Founders: Ola Sars from Beats Music to the soundtrack of hospitality
Business DailyAvailable for over a year
Ola Sars has spent two decades helping shape the way music is discovered, streamed and licensed. He co-founded Beats Music, the streaming service that helped lay the groundwork for Apple Music, before launching Soundtrack, a company that provides licensed music to restaurants, cafés and other hospitality businesses. After moving to the US as a child and learning English from scratch, how did he become a music-tech entrepreneur? And was selling his stake in Beats before Apple acquired the company the right decision? Presenter: Leanna Byrne Producer: Niamh McDermott You can email the team: businessdaily@bbc.co.uk (Picture: Ola Sars. Credit: Rickard Croy)
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