Founders: Ola Sars from Beats Music to the soundtrack of hospitality

Ola Sars has spent two decades helping shape the way music is discovered, streamed and licensed. He co-founded Beats Music, the streaming service that helped lay the groundwork for Apple Music, before launching Soundtrack, a company that provides licensed music to restaurants, cafés and other hospitality businesses. After moving to the US as a child and learning English from scratch, how did he become a music-tech entrepreneur? And was selling his stake in Beats before Apple acquired the company the right decision?
Presenter: Leanna Byrne
Producer: Niamh McDermott

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(Picture: Ola Sars. Credit: Rickard Croy)