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A look inside Latin America’s aura battles

.A guide to aura and aura farming for all the uncs out there

Aura farming has left your phone screen and landed in public squares all over Latin America. Hundreds of people are attending ‘aura battles’ - high-energy public competitions where the only way to win is show just how much raw charisma you have. Laura Garcia from BBC Mundo tells us exactly what it takes to prove your aura. Dani San, who’s been organising aura battles in Chile, tells us what it’s like to watch one unfold.

Plus Mollie Perella from the What in the World team gets a lesson in ‘aura farming’ from Ava Arabian, a content creator from New York.

Email: whatintheworld@bbc.co.uk
WhatsApp: +44 330 12 33 22 6
Presenter: Hannah Gelbart
Producers: Emily Horler, Benita Barden and Mollie Perella
Editor: Verity Wilde

Available now

11 minutes

Last on

Thu 3 Sep 202602:50GMT
BBC World Service East and Southern Africa, South Asia, West and Central Africa & East Asia only

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Broadcasts

  • Wed 2 Sep 202617:50GMT
    BBC World Service News Internet
  • Thu 3 Sep 202602:50GMT
    BBC World Service East and Southern Africa, South Asia, West and Central Africa & East Asia only

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