Meta lawsuit compared to fight against tobacco giantspublished at 16:13 BST
Image source, Getty ImagesThe view inside a Miami courtroom after a jury said the tobacco industry was liable for causing illnesses, including cancer
The attorney general of Kentucky, one of the states involved in the trial, has compared the lawsuit against Meta to the fight against tobacco companies in the 1990s.
That resulted in the four largest tobacco companies in the US settling dozens of state lawsuits that had been brought to recover billions of dollars in healthcare costs.
The Tobacco Master Settlement Agreement (MSA) was brought about in 1998 and aimed to reduce smoking among young people, including by restricting tobacco marketing and increasing the price of cigarettes.
And it worked - between 1998 and 2019, cigarette consumption in the US dropped by more than 50% while regular smoking by high schoolers dropped from 36.4% in 1997 to 6.0% in 2019, according to the National Association of Attorneys General.
Kentucky Attorney General Russell Coleman hopes the case against Meta will be equally successful.
"AGs are in the perfect position to get this done. We did it with the Tobacco Settlement in the 1990s... We'll do it again with Meta," he said.




